The Work I Love to Do
As a content marketer with a foothold in the branding and luxury space, I am passionate about brand development and have a knack for understanding and communicating an organizations ethos to their audience. From client relations to copywriting to marketing strategy, I aim to grow audiences and deepen their affinities.
imFORZA
As the Marketing Manager at imFORZA, I work directly with the CEO to plan and implement content marketing strategies across all digital channels for the agency and its top-tier clients in the luxury real estate, law and finance sectors. In my work for the agency, I have lead a rebranding of the website and complete overhaul of the social media channels leading to a significant increase in lead gen.
My favorite thing to do in my role is plan, produce and share out educational video content for our audience. Everyone can be a digital marketer…they just need to know how!
UnvarnishedCo
I was originally brought onto the UnvarnishedCo team, a luxury home development company in Malibu, CA, to build a marketing department from scratch. I implemented the necessary software, spend and channel strategy, resulting in over 25K website visitors per month and 3.5MM individuals reached since our first campaign launch in October of 2020. As our social media, search, email and site direct strategy became optimized, my role evolved into the Director of Communications where I oversaw all content development and PR efforts resulting in coverage in several publications including Forbes, LA Business Journal and Mansion Global.
Check out this awesome brand piece I produced for the org!
MediaCom
In my role as a Digital Media Investor and Planner, I was responsible for planning, negotiating and purchasing media space on behalf of Sony PlayStation across several product verticals. Most notably, my team and I strategized the launch of PS5 by developing a full-funnel approach to be activated with a multi-million dollar budget.
We planned custom activations across 17 different media outlets (including some commentary from Rick and Morty) resulting in product sell-out in our presale, Black Friday and the official Product Launch phases of the overall campaign.
Education
University of Oregon
BA Public Relations – 2019
BA Dance – 2019
American University of Paris
General Education Studies – 2015
Skills
Meta Advertising
Media Planning
Social Media Marketing
Google Analytics
Brand Development
Copy Writing
Content Marketing